Zack
Schteingart
University of Michigan Sport Management Student
About Me
My name is Zack Schteingart, and I am a junior at the University of Michigan studying Sport Management, originally from New York City. I have always been strongly passionate about sports and entertainment, and have actively immersed myself in these fields through a range of professional and extracurricular experiences. These include roles as an ​Account Executive at Student Athlete Score, play-by-play sports commentator for WCBN-FM in Ann Arbor, and Head of Marketing for Maize Entertainment, a digital platform I founded.​ These experiences have enhanced my abilities in communication, storytelling, and creative development, and deepened my enthusiasm for collaboration and group-driven work. As I venture further into the professional world, I aim to to bring these strengths to the sports industry, and look to further explore the intersection between sports, business, and media.
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Student Athlete Score
Account Executive
August 2025 - Present
In this role, I conduct outreach to representatives of various universities with prominent athletic programs to pitch partnership opportunities with the company. Additionally, I optimize a database of thousands of student athletes from colleges across the country, locating their profiles across various social media platforms in order to derive metrics that connect them to brands that match their interests and values, building potential NIL partnerships.
Maize Entertainment
Head of Marketing
January 2024 - April 2024
I co-founded an online platform for University of Michigan student creatives to share work and feedback with one another. As the Head of Marketing, I led the creative development and execution of a guerrilla campaign centered around fifteen large posters with a QR code that linked to the website, broadening brand awareness and reach. In addition, I contacted over 100 creative arts-based student organizations to promote the platform, which led to the acquisition of more than 75 active users that increased website traffic within just weeks of launch.
WCBN-FM
Sports Commentator
September 2023 - Present
I provide play-by-play commentary for University of Michigan sporting events that is broadcast over YouTube and FM radio. I have worked on games in six different sports, including football, basketball, and hockey, reaching over 16,000 listeners collectively. In preparation for broadcasts, I research players, statistics, and storylines extensively, and compile various materials that I utilize to enhance my storytelling during broadcasts. During broadcasts, I operate with Open Broadcaster Software Studio to produce and maintain a real-time scoreboard for the stream feed.
Retail by Mona
Summer Intern
May 2025 - July 2025
I worked with a commercial real estate brokerage firm in New York, assisting the team in various aspects. I created marketing materials both for the firm's social media platforms and exclusively for clients, which entailed photography, videography, and graphic design. I also built an extensive database of over 500 prospective locally and nationally-based tenants with their brokerage contact information included, streamlining the outreach process.
Skills
Microsoft Office
PowerPoint, Excel​, Word
Collaboration
Adaptability
Written Communication
Empathy
Market Research
Interpersonal Communication
Emotional Intelligence
Data Management
Written Work
Heading 5
Conducting Research in Sport Management: Mental Health in Sports
My group conducted a detailed study highlighting the impact of mental health struggles on athletes' performance and the stigma surrounding athletes being publicly open about their mental struggles, supported by previous research conducted on the subject, and an analysis of a 20-question survey we conducted on University of Michigan students' attitudes toward mental health.
Ypsilanti Youth Sports Initiative Marketing Plan
My group drafted a proposal for a new youth sports program based in Ypsilanti, Michigan, that aims to make youth sports more accessible and affordable for low-income families. This document highlights the marketing strategy and tactics for this program, and includes analyses of the program's strengths, as well as forecasts for its budget and performance.
Akron RubberDucks Let Them Play Initiative and Family Night Proposal
My group developed an idea for a new philanthropic arm of the Akron RubberDucks that aims to improve equipment accessibility in youth sports and make a meaningful impact on the youth community of Akron. The centerpiece of this initiative is a family-themed game with various charity-based fan engagement activities that enhance the RubberDucks' gameday experience.
Design Work
Detroit City FC Stadium Tour Proposal
Akron RubberDucks
Let Them Play Initiative Presentation
This presentation, intended for the RubberDucks' Director of Corporate Partnerships and Special Events, delves into our group's proposal for the Let Them Play Initiative and Family Night. It details the various activations that will be implemented into the stadium, as well as local charities the organization will partner with, strengthening both the organization's philanthropic presence and their fans' loyalty.
This proposal addresses Detroit City FC's struggling attendance figures by outlining an ambitious campaign of exhibition matches against other professional soccer teams based in the Midwest, complete with a high-profile marketing plan to raise awareness to this event and open new revenue streams for the club.
